HARITAM didn't start as a business plan. It started with a simple frustration: nobody buying vegetables actually knows where they came from.
Every vegetable in India passes through a chain most people never see — farmer, trader, mandi, retailer — and somewhere along the way, the story of where it actually came from disappears. You're left trusting a sticker.
HARITAM is our attempt to shorten that chain to one step, and prove it, instead of just claiming it. That's the whole idea: farmer to you, with a way to check it yourself.
Runs the Pune side end to end — sales, delivery, and the day-to-day admin that keeps stalls stocked and running. Based in Pune, studying BCA-AIML at ADYPU.
Based in Solapur with hands-on farming experience. Leads farm advising and the medical/health side of HARITAM's story, including the Doctor's Advice series.
Every trust-building feature on this site — the QR lookup, the price table — exists so you can check, not just believe.
We're growing one region and one set of farmer relationships at a time, not rushing to scale before we can vouch for the quality.
Cutting out the middlemen isn't just about freshness for you — it's about a better price for the people who grow it.
We're not a large company with years of certifications behind us — we're two people who decided this chain should be shorter and more honest. Come to our stall, see the farm photos, ask us anything. Trust built in person is worth more than trust claimed on a website.